It’s Saturday evening. 9pm. The World Cup final. Fifteen men in green and gold line up to face fifteen men in white. It’s a showdown of epic proportions — England want to avenge past humiliations; South Africa are equally hungry and need to prove their worth as “past World Cup winners”.
There has been much talk lately of trademarks in light of 2010. My view is that Fifa has gone slightly bonkers on the whole subject … a year is, after all, just a year. But yet virtually every single iteration of the year has been trademarked and protected by phalanxes of lawyers (is that the correct collective noun? If not, it should be. It just sounds right.)
Here’s an example of the nuttiness that shows just how ridiculous the whole thing is getting:
(Click on the image below for the full version)
I hate to be the one to say that the emperor is not wearing any clothes … but, the emperor is not wearing any clothes.
The 2010 World Cup in South Africa has become overhyped to the point where ordinary South Africans are being duped and are headed for financial disaster.
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