Adage magazine had an interesting article analysing the three main sponsors of American Idol – Coke, Cingular and Ford – in which they assessed the relative impact of their sponsorships. What stood out for me was this insight (emphasis mine): Whereas Coca-Cola and Cingular had created reasons for their existence, Ford had struggled to [Continue]

It is either slightly disconcerting or enormously flattering when you arrive at a hotel for the first time and the receptionist greets you by name. In the case of my arrival at the Rapid Waters Hotel (and I use all three of those words advisedly) 29km outside of Potchefstroom, it could only be the former. [Continue]