‘Marketing’ Articles

Fight for Freedom of Speech – Great ads

Fight for Freedom of Speech – Great ads

Award-winning advertising agency, Ireland Davenport, have created a great series of ads to promote the fight for free speech. Creative Director Phil Ireland got his team to drop everything today (with apologies to their real, paying clients – including Apple, BMW and, um, the National Arts Festival) and they came up with these. I think [Continue]

Turning SA on its head

Came across this video on YouTube – don’t know why it is titled “Banned Advert” because the description says it wasn’t. It’s very powerful…well done SABC 1 (ever think you’d hear me say that???) [Continue]

Ooops….Weekender makes wrong results call

Ooops….Weekender makes wrong results call

Possibly the most famous newspaper headline blunder was made by the Chicago Tribune of 3 November 3 1948, which bannered “Dewey Defeats Truman”. When the decision to print the paper was made, returns from the US election were coming in very slowly and time was running out before the deadline for the edition. The Tribune [Continue]

Elections 2009: How did the media fare?

Elections 2009: How did the media fare?

So it is the evening after election day. Like millions of others, I am curious about the results – having queued at Home Affairs for three hours to get a temporary ID, then another two hours at the polling station to actually make my mark, I feel sort of part and parcel of the process. [Continue]

ANC Youth League declares war on cocks

Sometimes writing a blog entry is hard work. Occasionally, though, someone gives you material – an idea, a reference or image to work from – that is so rich, so ripe with possibility it makes you want to hurl yourself at the feet of the giver, weeping with gratitude. [Continue]

Why sponsors get it wrong…

Adage magazine had an interesting article analysing the three main sponsors of American Idol – Coke, Cingular and Ford – in which they assessed the relative impact of their sponsorships. What stood out for me was this insight (emphasis mine): Whereas Coca-Cola and Cingular had created reasons for their existence, Ford had struggled to [Continue]

When Mick Jagger sang ‘Sympathy for the Devil’, was he referring to record companies?

I read on the Mail & Guardian that there is an intriguing trial under way in Minnesota. Jammie Thomas is one of 26 000 people being sued by a viper’s nest of record companies for making available songs on her PC for download via Kazaa, a popular peer-to-peer MP3 download mechanism that replaced the trailblazing [Continue]